Apr 12, 2022
In General Discussions
You need to get off the Big Yellow Bus and get Phone Number List onto the High-Speed Train known as the World Wide Web! Online advertising and the internet may not have "killed" the Yellow Page Ad, but they are have surely played a part in its demise. The trend toward marketing to specific consumer bases in Social Media such as Facebook, Twitter and MySpace continues to be phenomenally successful, even as the African-American consumer languishes as a relatively underserved segment of these marketing campaigns. As Black consumerism and purchasing clout continue Phone Number List to grow, fortunately, large companies have finally done their Phone Number List research, gathered the facts and statistics and have started marketing specifically to their Black consumer base. And it is abundantly clear that companies must create ad campaigns that African-Americans can appreciate and identify with. It is estimated that on-line growth amongst African-Americans during the next four years will climb to 56.4 percent. In order to reach this rapidly growing population of on-line shoppers, companies will have to engage them in a meaningful way. Younger people across the board are using social Phone Number List media as a way to connect with friends, research products, play games, download music, etc. They chat on Facebook, Twitter, MySpace and they visit YouTube in large volumes. "Boomers" tend to use the internet as a resource tool, getting the news and corresponding via email. The older generation tends to make fewer purchases online, but younger generations are incorporating internet use and social media into their daily lives.