Jun 11, 2022
In General Discussions
Here is a close-up of some Whatsapp Number List of our Cyber Week findings as well as some recommendations for 2022. Recap of 2021 Recommendations Whatsapp Number List – In Case You Missed Them! Before we dive into our notable findings, let’s revisit our recommendations for this year’s Cyber Week. After reviewing data from the previous Whatsapp Number List year (2020), our ZGM team suggested the following recommendations for 2021’s holiday shopping season. Longer Promotional Run Times In response to shifting Whatsapp Number List consumer behaviors, our recommendation was to launch campaigns and promotions in early November (or even as early as October). The strategy behind this recommendation was to make shoppers aware of any special offers – as well as spread awareness about these sales – well in advance. We also suggested that our clients run their promotions longer than (and before) Cyber Whatsapp Number List Weekend to compete with the “big box stores” which often run early Black Friday and Cyber Monday deals. Deeper Discounts To remain competitive in the marketplace, we advised that brands offer even deeper discounts this year. With increased competition, we recommended our Whatsapp Number List clients run discounts of more than 30% off to compete with similar brands. Anecdotal evidence collected from an internal Whatsapp Number List survey of the ZGM team found that most team members were not engaged with a sale unless it was 30% off or more. Most of our experts also reported that they felt 2021’s Cyber Week discounts Whatsapp Number List were the worst deals they’ve seen compared to the last five years. Our team’s findings alone are enough to say that – going forward – the deeper the discount, the better your brand will perform.