Today, Shanghai officially implemented the garbage classification that netizens dubbed "the strictest in history". Recently, the fact that Shanghai residents are driven crazy by garbage sorting has exploded the circle of friends, and various versions of jokes and complaints have emerged one after another. Some netizens complained that they ran to Jiangsu to throw garbage and fled Shanghai; some netizens even joked: "It's not high rent, not high prices, not 996... it's garbage sorting that prevents me from becoming a Shanghai citizen." It is definitely useless to spit out and escape from Shanghai, because Shanghai is only a pilot, and soon all parts of the country may introduce their own garbage classification management methods. But just when we were "driven crazy" by garbage sorting, when we were tortured by our souls.
"What kind of garbage are you?", when phone number list we were struggling to distinguish between dry garbage and wet garbage, someone had insight into business opportunities. Answers the saying we often say: small troubles often hide big needs. Why is demand hidden behind trouble? Our previous article "The Little Trouble That You and I Hate, But Grow a Company With a Market Value of Over Billion" explained in detail - Netflix, a company with a market value of over billion, is because of the founder Hastings It was founded by St. forgot to return a videotape and paid for the trouble. Many of us work in industries that have been around for years and feel there should be no undiscovered, unmet need. If so, someone would have done it already. In fact, there is no "perfectly satisfied need" in this world. Behind all the complacent giants, there is a group of dissatisfied consumers, but their complaints are overshadowed by the praise of the media. Lift off the slate that covers the trouble, and below are the real needs.
Next, let's take a look at the "trouble" caused by garbage sorting to Shanghai residents to see what real needs are behind it? See the camera function? Is it convenient to take a picture and automatically identify what kind of garbage it is? If you think taking a photo is troublesome, then we can only memorize the daily garbage by rote. But what if you think such rote memorization is too boring and troublesome? Don't worry, you see, someone has developed a game console to teach and entertain. Like this mobile game. There is also VR to teach you how to throw garbage. How about, the most fashionable VR game now, have you played the dry and wet garbage a few times? If you want to say that there are children at home, you don’t want to bring children to the playground, and you want to play games at home. It's okay, how come no one wants to solve your troubles? look. How, did these people solve your troubles, so that you can finally distinguish what is dry garbage and what is wet garbage? If the answer is yes, then congratulations on becoming a "knowing" person.