In the past, it may not be difficult to executive list do "growth". By investing in advertisements, finding good channels, and buying some traffic, a wave of user "harvesting" can be completed simply and quickly. But now times have changed. In the era of simple traffic dividends, everyone can "play" with a single traffic thinking. Nowadays, the competition for executive list traffic dividends is peaking, the user behavior is fragmented, and the marketing contacts are seriously scattered, which leads to higher and higher .
However, knowing that "user operation" is one executive list of the ways to solve the problem does not mean that "user operation" can be done well. Not long ago, many brands used a set of methodology to achieve growth on For example, Yili Zhixuan used this methodology to achieve a 165% month-on-month increase in the number of product transactions; a 55% decrease executive list in the cost of new customers; and a 232% increase in the repurchase of old customers. So what exactly is this methodology?
A set of methodology with user value as the executive list underlying logic This methodology is actually an operational methodology launched by JD Marketing 360 with user value as the underlying logic: "JD Brand User Growth Methodology GOAL". In 2020, Jingdong Marketing 360 launched the Jingdong GOAL methodology, and in the following executive list period (experiencing the verification of the Double 11 and 618 promotion nodes), it has continuously optimized and deeply built the brand. After accumulating a large number of successful practice cases,