Selling my product or service of course! Nice, let's do that. What do you do with recipients who do not convert directly, but interact with your content in a different way? Tip : use tags. In this way, make clear who opens your mail, forwards or clicks on a CTA. This is important information for a follow-up campaign! And this doesn't have to be another mail campaign. Do you remember those sales colleagues? Nice call list. 3. Segmentation Okay, you both have a good customer view and you have thought ahead.
Let's go ! I understand your impatience, but still, just a little Executive List while. Are there opportunities in further segmentation? Sure, you can lump the customers in your database together, the faster that mail is sent out. But is that wise? I do not think so. Take a critical look at the parameters on which you can segment your customer group. For example: location, age, gender, turnover history, possibility to up- or cross-sell, numbers of order moments or a combination of these parameters.
One size does not fit all! 4. Copy A profession in its own right. Again, there are many aspects to take into account. However, one aspect always stands head and shoulders above the rest as far as I'm concerned. Namely, realizing what problem you are solving for your customer. Too often do I receive emails that make me think 'yes, and'? Example: “Now a 10% discount on all our electronic hand blenders.” Great, but then I still pay 90% and my whisk works fine. Compare that sentence with: “Hi Bart, nice cake.