What I love about Search Console is that it lets you see the actual search queries used by users when they click on a website. However, before you get too excited, you should note that Google only gives you a small percentage of these queries – and how it presents this data can be a little confusing at first. If you use AdWords, the terms Clicks, Impressions, CTR, and Position should sound familiar, but if you don't, here's what they mean: Clicks This is the number of clicks to your website per search query. Please note: Google does not provide search query data for each click on your website for the selected time period. In Figure 2 (above),
you can see that this particular website had 177 clicks in the last 28 days. However, the actual search query data only shows 49 of those clicks (or 28%). prints This is the number of times your website listing appeared in Google search results for various searches. In Figure 2 (above), you can see that Search Console shows 12,061 impressions. Please jewelry retouching service note: Google counts impressions every time your website (including images) appears for a search result, even if your listing is on page 8 (where no one sees it). Google also counts impressions for search queries that may not be relevant to your business.
For example, if you have customer names listed on your website, your customer list page may show up for a search result for one of the companies listed. Google considers this an impression. For the Search Analytics report, Google tracks impressions for hundreds of search queries, whether or not they resulted in clicks. For the report in Figure 2, Google provided impression data for 500 queries, but Google will provide more. The amount of impression data provided generally depends on the traffic generated. CTR CTR stands for click-through rate.