Take you along in my way of thinking and working, in 5 steps. 1. Visualize your customer together Ask yourself: what makes you really excited about an email? That you not only read the email, but also take action when prompted? This is often because the sender seems to know exactly who you are and what you need at that moment. How do they do that? By starting at the beginning, and no, that is not when writing that (in your eyes) perfect email! I still see them too often.
That tell me what the sender The best emails tell me what I need or create that need on the spot . So know who your customer is. Popularly said, that 360-degree whatsapp list customer view. Use the knowledge of your colleagues for this, among other things. For example, your friends from sales are often in direct contact with the customers you want to approach. Don't forget your marketing or development colleagues either. They often have no direct customer contact, but they do have data.
Of dates! Ask them the shirt of the body. About the customers themselves, but also about their behavior. Which (mail) campaigns have been sent in the past? What results were achieved then? What worked, and most importantly, what didn't? Which pages on your website are visited regularly? 2. Think ahead Check, the image of your customer is now as complete as possible. Tap an email and campaign live in or wait, step back. Ask yourself: what do I want to achieve with my campaign? Not very complicated.